INSTAPRINT: Mass-Printed Polaroids

By Elena Horrillo. March 14, 2012


How many photos do we have on our mobile phones that will never be printed? We capture the moment, we process the image, we add a filter and a frame… and we leave it to fade into the oblivion of our telephone memory. Sometimes, we even manage to upload it to Instagram and publish it on some social network. Instaprint arrives on the scene precisely via Instagram. This small photo booth-printer gives a last touch to the picture and prints it imitating old Polaroid cameras. Although that is the only old-fashioned thing about its technology: the printer is connected through Wi-Fi and finds all the pictures associated with a place or a hashtag we have previously set. That is, your friends can send photos to Instaprint only by using the already famous hash mark (#). Also, you don’t need ink since it takes all the colour it needs from the paper itself thanks to ZINK technology. This saves us the always annoying cartridges; however, paper is more expensive. The printer in question comes with 20 sheets, costs 399 dollars, a bit more than 300 euros, plus other 25 additional dollars (19 euros) for shipping.

But, if you can’t decide, you can sneak in Breakfast’s headquarters –the New York agency that came up with the idea– and see how it works with your own eyes. All you need to do is tag an Instagram picture with the #instaprint hastag; through their streaming you will see how the editing, filters, posing and frames can have a life beyond the digital networks.

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