DENTSU LONDON: Making Future Magic

January 9, 2012

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Dentsu London is an interactive communications agency willing to “make future magic”. No more and no less. And the truth is that, for now, they are on the right track: we could play on and on again their video-sculptures of bright paint droplets, which slowly move to the rhythm of sound waves. We also wouldn’t mind trying their green neon laser –developed with the Madrid-based studio Sensaa– to make drawings that appear and disappear on buildings and boring surfaces.

In addition, these Londoners have invented a way to paint with light using an iPhone or iPad and they are trying to find a gap in the market for Suwappu, a parallel world where eight small animals enter an augmented reality. A pyromaniac badger, who can’t help burning cardboard with its eyes, is helped by a deer, a tuna and a sceptic fox in this project that understands communication as a combination of innovation, craftsmanship and technology.

What more amazing things could we say about Dentsu? Oh, yes. They have a newsletter: it’s called The Magic Carpet bag.

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